The Ethicality of Point-of-Sale Marketing Campaigns: Normative Ethics Applied to Cause-Related Checkout Charities
نویسندگان
چکیده
منابع مشابه
Understating the model of consumer response to cause related marketing campaigns; a tool for catching people`s participation through companies
INTRODUCTION: As social and environmental problems is rapidly increasing, social responsibility is increasingly being more important. Now, worldwide profit and nonprofit organizations such as Red Cross Society are paying more attention to differentiate or improve their brands as well as the level of participations by charity-marketing campaigns. This study aimed to explore comprehensive factors...
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ژورنال
عنوان ژورنال: Journal of Business Ethics
سال: 2020
ISSN: 0167-4544,1573-0697
DOI: 10.1007/s10551-020-04597-z